Personalizing Our Eating Habit
Personalization through artificial intelligence is the name of the game today. AI is taking over every aspect of our digital lives making it easier for us to discover anything online. By harnessing each individual’s historical data, platforms like Netflix and Amazon are able to recommend movies and goods to our liking. Similarly, ad companies are able to track our digital footprint to target advertisements based on our web history. Whether personalization is used to help with productivity or become a digital nuisance, it has become an integral part of our life.
Recently, personalization has taken over our life in such a way that it is starting to seep from digital to physical realm blending two together. It has gone on to influenced our eating habit as well. As a picky eater, we prefer to eat healthy and avoid anything that is allergic to us. However, due to our busy schedule, we tend to stick to same old habit of picking up something for instant gratification. So new companies have emerged to help busy people with healthy and personalized eating.
Gone are the old days of worrying about what to eat for lunch or dinner. Platforms like Platjoy has emerged to deliver customized meal plan. Their lifestyle quiz learns your tastes, preferences & health goals and prepares a custom recipe to deliver the ingredient right to your door.
Companies like Suggestic take a similar approach by asking you about your diet preference and helps you purchase nutrition plan that are curated by diet experts. You can then follow those plans to buy ingredients at grocery store or meals at restaurants. Habit takes things to the next level by mailing you a kit to send in your saliva for DNA samples which is then analyzed to provide you a custom nutrition plan.
If purchasing a diet plan or ordering a DNA kit sounds too cumbersome, there is an upstart called FoodLoc which tracks the type of food you eat by studying patterns on your Instagram post. Using the artificial intelligence to discover pattern on your social media and on their own app, they create a virtual food DNA to provide you an overview of your eating habit and nutritional patterns. You can then use the overview to adjust your meal plan to achieve your diet goals.
These are some of the ways new upstarts are approaching food and meal personalization and it is only a tip of the iceberg. Artificial Intelligence has yet to achieve its full capacity on helping the global population eat healthy and conscious life.
